Digital marketing is an effective way to reach current and potential customers.
You can introduce new products or services, showcase the achievements of companies and customers, and educate your market on how you can help them achieve their goals.
If you are a digital marketing pro or starting to implement a plan, here are a few common mistakes and how to fix them.
Set clear goals and target the right audience
It may sound simple, but it is very important to have well-defined goals before implementing an advertising strategy digital marketing agency Lahore. For example, who is your target audience? Often business owners say that “everyone” is a potential buyer. No it is not!
Your define advertise may be big but not everyone is attentive in your product or service. The good news is that there is an audience that is interested in and using your product. I hope you already know who they are. If not, there are several tools you can use to identify your market.
Even if you create great content, targeting the wrong audience or targeting too large an audience is often ineffective. Digital marketing works, but all channels are getting louder every day, and it’s important that you put the time and effort into identifying your best audience.
We’ll touch on this later, but if you can’t define your target market, then measuring results is nearly impossible.
Personalization helps you leverage customer strategy
Names, gender, and individual tastes are important. If you know who your customers are, then develop your message for them. Is there a specific person in the company with whom you are dealing? If so, you should know their name and basic information about them. Do you know who your prospective clients are? Sending marketing materials to the CEO is a mistake when a department head is in charge of purchasing your product or service.
Digital Marketing can play a key role in attracting leads and making them repeatable. By personalizing your offerings, you can target and analyze your data more effectively, which in turn will help you become a more effective marketer.
Know the social media platform your customer are using
What are the most common social media platforms your target audience uses?
Facebook is still king when it comes to platforms. A large percentage of both individuals and companies hang out there, and promoting your post to the target market is usually a cost effective strategy. However, this is a strategy that you must apply consistently.
If you’re selling C-Suite, you need to incorporate LinkedIn into your digital strategy. It’s also important to know when they are most likely to see your post.
LinkedIn users “hang out” on the site during business hours, with peak hours in the early morning hours, around lunchtime and at the end of the day. Posting a well-written article on LinkedIn around noon on Saturday probably won’t be noticed by your target audience. However, one of the best times to post on Facebook is Saturday afternoon. This is another reason why it is important to understand who your target audience is and where they “reside”.
Also, don’t forget to incorporate mobile strategy into your digital plan. Statistics may vary depending on research, but according to Salesforce, over 60 percent of online purchases on Cyber Monday in 2017 were made on mobile devices. These include smartphones and tablets. This is up from 54 percent in the previous year.
Social media is normal
Social media platforms should not be seen as just another billboard. It’s designed to engage people, and encouraging dialogue is a great way to showcase your company and, ultimately, your products and services.
Demonstrate the functions of the company or discuss a convention and seminar you recently attended. Let your clients know that you are working hard to educate yourself and learn techniques and strategies to better meet their needs.
If your business includes customer comments about your food or location, engage them. Thanks to them for their good feedback or comment. If they protest or leave bad comments, respond quickly and offer to interface with them “offline” so you can interface the issue outside of social media. Many times a negative experience can lead to a positive one if processed quickly.
Identify the person or team to implement your digital strategy
Startups and small businesses are often overwhelmed, with a handful of people taking on multiple responsibilities. Assign someone with knowledge and experience to manage your digital strategy.
If you have the resources to hire someone inside, that’s great. If not, you need to find a third party agency to help you. Often times, the president or CEO takes charge of the digital strategy and then realizes that a few days have passed and nothing has been published. Well-designed digital strategies can be very effective. However, they don’t work well without proper attention. Make sure whoever is responsible for your digital strategy is competent and motivated.
Communicate with senior management and sales
Digital marketing plans disseminate and collect important information. You should not sell a product or service if your sales or company employees cannot deliver the goods on time.
Large products failed because they were promoted, but the company lacked the resources to deliver them. Make sure executives and sales managers are on the same page and understand promotions and offers. Ask for their input on an ongoing basis. They can provide important information about your product or service from customers.
Test and evaluate your digital strategies
Finally, and most importantly, test your digital strategies. It allows you to spend your digital dollars wisely. There are many tools for measuring results, from simple to complex.