Talking about the social media ad, getting traffic is easy but conversions… not so easy! Improving the click-through ratio is only when you design a compelling ad copy that talks to your audience.
There’s no secret that you to create and write high converting Facebook ads to kick start the campaign. But that’s not all, and this is where the marketing ads fall flat. Along with creating a compelling content piece, you also need to focus on the running of these ads.Interested in knowing more? Here are our top tips to create and run ads that will help you grow your revenue.
Interest-Based Targeting
Social media platforms give you a very detailed way to target your ads. Marketers normally only use the demographic factors to target their audience, which definitely will drive the traffic. But does that even drive conversions? Not always. You need to target based on your audience’s interests too.
For example, if you are a newly-opened café, you may want to target Starbucks or CCD fans to entice them and try your coffee. When you do this, you may see an increase in the number of subscribers, brand advocates, fans, and even buyers.
Focus on Using Compelling Lead Magnet
‘Nothing comes for free’. Offer your leads something they are looking for in exchange for their email addresses or any other information. There are many options to choose from.
For example, if you are an eCommerce or online operating store, you can share promo codes or discount coupons. But if you cannot give away them, try using other options like:
- Webinars
- Video training
- eBooks and articles
- Free tools
- Email courses
- Templets and checklists
Why go through such trouble? Because people surely aren’t going to buy on their first visit. So, entice them to come back to you with something that they need, and you may earn a customer in near future.
Seamless and Mobile-Friendly Landing Pages
It is no news that you need to work on your landing pages making them easy to navigate with the least interruptions. Another fact, as you as promoting on the social media platform, make sure that the landing page is mobile-friendly. People are surely going to use their mobile devices to browse through social accounts. If you aren’t sure about the mobile-friendliness of your website, do a quick Google test https://search.google.com/test/mobile-friendly.
To further increase the conversions, build high-converting landing pages. This ideally means that be sure to include:
- Headline
- Subtitle
- CTA (Call-to-action) button
Try the A/B split testing method to make your page more proficient. Change the location of CTA or the color of the buttons for a great impact on your conversion rates.
Understand Your Purpose… then refine them
Each social media ad you post should have a single purpose. So, what’s your purpose:
- Are you looking to bring customers?
- Trying to interact with the customers you have already made contact with?
- Want to convert them whenever they are ready?
Answer to these questions will give to the purpose, and that will give you information about your target audience. Depending on the final goal, you can choose the type of ads you want to go ahead with. Experiment with all the types of ads to understand the best that works for you and your audiences.
Not Working for You? Check for These Issues
Your ad campaign might have started on high, but only to fall flat after a few days. That’s a very common problem, nothing new in that. But why does that happen?
First check for Ad Fatigue.
Are you showing the same ad to the same set of people all this while? If yes, then they might have got bored with it turning you out. In fact, even Facebook recommends switching your ads after a few days. Does that mean a whole new ad? Not necessary. Just a simple tweak is enough. Changed the image and the message, and you have a new ad ready.
Next, is to check for Frequency.
This is similar to the last problem. Here, people are seeing your ads too frequently. To solve this problem, you can go ahead with sequential retargeting. You can try a few different offers to entice your customers and keep your ads fresh.
For example, try different lead magnets and schedule them as per the time and days of your audience’s interaction on that social media platform. This will help you with satisfying a larger audience as some might like eBooks while others may be interested in webinars or checklists. That means you can appeal to all.
Conclusion
It’s not only creating a conversion-driven social media ad but also placing and running them right. You need to set an ongoing system to analyse and review those ads. Then tweak those ads to create something that works best for you. And that’s the secret of creating a compelling ad that speaks to your audience and brings you revenue.